About Auroguard Private Limited

Company Overview

Auroguard Private Limited is a road safety infrastructure manufacturing and supply company headquartered at 26/1/1B Strand Road, Kolkata, West Bengal. The company is registered under India's MSME/Udyam scheme and holds recognition from DPIIT under the Startup India initiative, reflecting its commitment to indigenous manufacturing of compliant road safety infrastructure.

Auroguard supplies a comprehensive catalogue of 59+ road safety and civil infrastructure products to National Highway Authority of India (NHAI) projects, State Public Works Departments (PWD), Municipal Corporations, and private engineering-procurement-construction (EPC) contractors across 18+ states in India. All products are manufactured or sourced and quality-assured to applicable IRC (Indian Roads Congress), MoRTH (Ministry of Road Transport and Highways), BIS (Bureau of Indian Standards), and international standards including ASTM.

The company is registered on the Government e-Marketplace (GeM) portal, enabling direct procurement by government departments and public sector undertakings without open tender for eligible value orders. This registration significantly reduces procurement lead time for state government buyers.

Product Categories

Auroguard's product portfolio is organized across six major categories addressing the complete range of road safety and civil infrastructure requirements for highway construction and maintenance projects:

• Road Safety Barriers: Metal beam crash barriers, W-beam and Thrie-beam guardrail systems manufactured to MORTH Clause 810 and IRC:SP:84 with 550 GSM hot-dip galvanization.
• Poles & Lighting: High mast poles (15m–40m), octagonal street light poles, steel tubular poles and conical poles — all hot-dip galvanized to ASTM A123 and wind-rated per IS 875 Part 3.
• Road Markings & Consumables: Thermoplastic road marking paint, glass beads, road studs, cat's eye reflectors, IRC:67 sign boards, reflective tape, caution tape and epoxy adhesives.
• Traffic Management & Control: Water-filled road barriers, delineator posts, safety cones, solar blinkers, convex mirrors, speed breakers, anti-glare screens, queue managers and PPE.
• Fencing & Wire Products: Chain link fencing, barbed wire, concertina razor wire, welded mesh panels, galvanized wire mesh, chicken wire, woven wire mesh and perforated sheets.
• Geosynthetics & Civil Infrastructure: Non-woven and woven geotextiles, HDPE geocells, geogrids, geomembranes, coir erosion mats, geobags, drain cells and HDPE drainage pipes.

Geographies Served

Auroguard operates from its registered office in Kolkata and serves infrastructure projects across a growing number of Indian states. The company's primary served geographies include:

• West Bengal: Core market. Supply to NHAI, WBPWD, Kolkata Metropolitan Area and municipal contractor projects across the state.
• Jharkhand: Supply to NHAI NH and state road projects including ongoing expressway and bridge approach works.
• Odisha: Road safety product supply to NHAI and Odisha State PWD highway construction and maintenance contracts.
• Bihar: Supply to NHAI and BSRDCL highway projects including NH upgrades and rural road schemes.
• Northeast India: Supply to infrastructure projects in Assam, Meghalaya and Tripura through logistics partnerships.
• Pan-India Projects: Bulk supply capability for large EPC contractors working on NHAI projects nationwide through freight-included pricing arrangements.

Standards & Certifications

All Auroguard products are manufactured, tested and documented to applicable national and international standards. The company maintains active compliance documentation for:

• IRC:SP:84 — Roadside Safety Hardware Specifications (Indian Roads Congress)
• MORTH Clause 810 — Metal Beam Crash Barrier Specifications
• IRC:35 — Road Markings Code of Practice
• IRC:67 — Code of Practice for Road Signs
• IS 4759 / ASTM A123 — Hot-Dip Galvanization Standards
• IS 16352 — Geotextile Specifications
• ASTM D4632, D4595, D6637 — Geosynthetic Test Standards
• IS 278 — Galvanized Barbed Wire
• IS 4948 / IS 6248 — Chain Link Fencing
• IS 875 Part 3 — Wind Load Design for Steel Poles

Test certificates, compliance documents and material test reports are provided with all supply orders to support contractor tender documentation requirements.

Frequently Asked Questions